Select your unique Shopping Experience
in the heart of Rome
I want to be your
Personal Shopping Guide
enhancing your style, making you feel unique and sharing the emotions that Rome gifts me every day!
Why with me?
Because mine is not just a profession, but a passion and love for my city which I want to share with you!
SHOPPING EXPERIENCES
Tailor Your Shopping Experience
PRIVATE and CUSTOMIZED
TAILORED - A journey into the heart of Italian Craftsmanship
Embark on a captivating journey through both the historic and contemporary realms of Roman fashion. Explore charming local boutiques, step into the cozy studios of emerging fashion designers, and visit craft workshops, intimate jewelry stores and art galleries.
Here, you'll not only come to appreciate the elegance and exceptional craftsmanship of “Made in Italy” but also the remarkable essence of “Made in Rome.”
You could have the privilege of owning unique pieces that few in the world will ever have, all while enjoying the top-notch tailoring and craftsmanship that Rome is famous for.
Enhance your wardrobe with an authentic Italian touch, turning each piece into a symbol of Rome’s rich heritage and modern fashion. It's not just shopping; it's A deep dive into the soul of the Eternal City.
This is only possible with a Roman personal shopper by your side.
FENDI - A private tour behind the scenes of the Roman Maison
Experience an unparalleled and truly exclusive journey into the world of Fendi, the legendary Roman fashion house that embodies sophistication, creativity, and timeless elegance.
With me as your personal shopping guide, you’ll enjoy a private visit inside Palazzo Fendi, a magnificent space where every detail — from the marble floors to the refined furnishings — tells the story of Rome’s heritage beautifully intertwined with the brand’s history.
Delve into the fascinating world of Fendi’s craftsmanship as you explore its most iconic creations, including the celebrated Baguette and Peekaboo bags, along with the brand’s latest ready-to-wear collections. You’ll have the unique opportunity to witness up close the meticulous work of master artisans and furriers, whose expertise continues to define Fendi’s distinctive identity.
To further elevate this exceptional experience, we’ll visit the exclusive VIP floor — a private sanctuary of elegance and design located within one of Rome’s most remarkable buildings.
This unforgettable journey is more than a fashion tour — it’s an intimate encounter with the soul of Fendi, where Roman artistry and contemporary luxury come together to celebrate the essence of Italian excellence.
Join me for an experience that will immerse you in the spirit of true haute couture.
About me
My name is Chiara Funaro, a proud 28th-generation Roman deeply passionate about fashion, art, culture, traditions, and, above all, my wonderful city.
With over two decades of experience working with prestigious touristic companies, organizing tailored Italian tours for VIP and high-end clientele, I've come to realize that many seek exclusive, 'off the beaten track' experiences.
Driven by this insight, I decided to embark on a journey of my own, following my true calling: unveiling to tourists the hidden gems of Rome that they wouldn't discover on their own, allowing them to embrace the city like a local.
I aspired to be more than a conventional Personal Shopper. Instead, I aimed to be a specialized Shopping Guide, curating unique and unforgettable experiences for my clients.
And that is what I do!
I have a strong bond with Roman artisans and artists, including goldsmiths, restorers, framers, glassmakers, upholsterers, tailors, shoemakers and traders who have proudly nurtured and preserved their crafts across generations.
My collaboration with
Fendi is not random; it has roots consolidated several years ago. And what better way to underline the deep connection of the most famous Roman luxury brand with my enchanting hometown!
Craftmanship
Discover hidden gems: secret places, new and traditional boutiques, ateliers, skilled artisans, goldsmiths, art galleries and much more await you among alleys and small, intimate squares in the most authentic, working-class neighborhoods of Rome.
Tailor-Made
From selecting premium fabrics and materials to crafting a one-of-a-kind item tailored just for you. Explore a range of meticulously made clothing, shoes, bags, accessories and jewelry by the finest craftsmen of the Eternal City.
Made in Rome
Authentic and original creations made by artisans with years of dedicated work in their workshops, perpetuating the tradition and excellence of Made in Rome . Discover the art and timeless quality in each piece
Luxury
Luxury is more than just what's well-known—it's an art of wisdom, an experience fueled by passion, and a commitment to using high-quality, precious materials.
What my clients say
Chiara was our guide and made us feel so special and comfortable. We had insights into the Fendi palace and were given an extensive tour with so much information about the founders and the Fendi family.
An experience we would not suggest to miss!
Thank you Chiara for all your time!
The Fendi Experience Tour was a pleasant surprise. When I saw the tour on Viator, I was interested but didn't know what to expect. Once booked, I was contacted by our guide, Chiara, and she asked me a few background questions to gauge what I wanted to experience. We met outside of the flagship Fendi store and proceeded inside for our tour. Our party was greeted by Sandro, a wonderful Fendi employee that gave us many fascinating historical insight about the building and the brand. After our tour of Fendi, Chiara, took us around Rome to various boutiques where we were introduced to artisans and allowed to browse their products. It was a wonderful time and Chiara was extremely pleasant and gave us more than our money's worth. It was a nice balance of fashion and history. Great tour!
Such a wonderful time.
Seeing hidden gems of boutiques topped off the Experience.
Add to every fashionista’s tour
Chiara took us on a personal trip of Rome, to the Fendi flag ship store for an in store tour, as well as walked us around Rome to find other treasures.
Great experience and Chiara was lovely. Would love to see her again for this tour in the future.












